In this episode, we meet Catalina Salazar, Global Senior Director of Retail Media at Wolt, who shares her perspective on how one of Europe's fastest-growing delivery platforms approaches retail media as a strategic discipline. We discuss how advertisers can get started with a test-and-learn setup, and how Wolt's transactional data creates deeper consumer insights and strengthens overall media buying. At the same time, Catalina challenges the conventional view of retail media as a purely performance-driven channel - and argues that the next frontier is about elevating brand storytelling. She even predicts the "death" of retail media in its current form, and her take on what that means for the future of advertising is a perspective you won't want to miss. We explore the growing potential of strategic partnerships, the importance of continuous learning, and how brands can build a genuine understanding of their customers through retail media data. Our hosts Christina Schaarup and Mads Albers both work across areas that intersect with retail media and are convinced it has a bright and significant future in Denmark. They invite experts and practitioners from Denmark and abroad to share their strategies, analyses, and experiences in forging new, groundbreaking connections between retailers, brands, and consumers. The podcast is produced by dentsu denmark in collaboration with Adform and is made by PODADS Productions.
In this episode, we meet Catalina Salazar, Global Senior Director of Retail Media at Wolt, who shares her perspective on how one of Europe's fastest-growing delivery platforms approaches retail media as a strategic discipline.
We discuss how advertisers can get started with a test-and-learn setup, and how Wolt's transactional data creates deeper consumer insights and strengthens overall media buying.
At the same time, Catalina challenges the conventional view of retail media as a purely performance-driven channel - and argues that the next frontier is about elevating brand storytelling. She even predicts the "death" of retail media in its current form, and her take on what that means for the future of advertising is a perspective you won't want to miss.
We explore the growing potential of strategic partnerships, the importance of continuous learning, and how brands can build a genuine understanding of their customers through retail media data.
Our hosts Christina Schaarup and Mads Albers both work across areas that intersect with retail media and are convinced it has a bright and significant future in Denmark. They invite experts and practitioners from Denmark and abroad to share their strategies, analyses, and experiences in forging new, groundbreaking connections between retailers, brands, and consumers.
The podcast is produced by dentsu denmark in collaboration with Adform and is made by PODADS Productions.